Jim Caudill - DD Admin
New consumerism as a new social dynamic is inevitable if not already a reality. JCK Magazine reports on this and other fascinating topics in this article.
Future Shopping
Take it from Facebook CEO Mark Zuckerberg, who predicted, according to Wired, that social commerce will be "the next area to really blow up." But the trend is more than brands establishing a foothold and even moving product on Facebook and Twitter—though that is undoubtedly part of it. It's about a new kind of consumerism, where buying becomes more of a group experience, and people share their purchases on social networks the way they now pass around news stories or YouTube videos. Experts say "electronic word of mouth" will play an increasing role in what people buy, and sites such as Amazon will soon factor in not only your past purchases when making recommendations, but also your friends'. ¬"Shopping—by its very nature—is a social act," digital marketing expert and Twist Image president Mitch Joel wrote in a blog post. "It was only a matter of time before social media–like tools became prevalent throughout the e-commerce world."